What I’ve read in 2018

  • The books they had read on this topic before (e.g. “The author doesn’t mention anything new on this topic.”)
  • What they needed and wanted in their lives at the moment (ie. ‘I was looking to learn more on X topic, but the author focused on Y.)
  • Their ability to overlook their own pet peeves regarding author’s style (ie. this book was too long or short, this author is too condescending, this author is trying to sell me something, etc.).
  • 24 Assets: Create a Digital, Scalable, Valuable and Fun Business That Will Thrive in a Fast Changing World
  • Great businesses have assets.
  • If you need to explain it, it’s not an asset.
  • In order to have these, you need assets: income, scale, fun, being known, liked and trusted, predictability, finding.
  • The core team you need to build: Key person of influence, Sales & Marketing (Creative and Data), Operations/Customer Service (Experience, NPS), Financial (Reporting).
  • Address your asset deficiencies.
  • Asset creation cycle: Concepts + ideas, briefing document, select suppliers, beta version, commercial version, remarkable version
  • Key Person of Influence: The Five-Step Method to become one of the most highly valued and highly paid people in your industry.
  • The War of Art: Break Through the Blocks & Win Your Inner Creative Battles
  • Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
  • Jung for Beginners. Helped me learn more about the origins of the famous MBTI personality questionnaire.
  • Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type. I read about the value and the limits in using the MBTI to inspire students.
  • Blah Blah Blah: What To Do When Words Don’t Work. Learned about the use of drawing to solve an important communication problem. We talk so much that we don’t think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can’t-and that’s bad, because words have become our default thinking tool.
  • Megaliving!: 30 Days to a Perfect Life — The Ultimate Action Plan for Total Mastery of Your Mind, Body and Character. I usually feel conflicted when I read inspirational books, especially when the recommendations provided contradict each other or are not evidence-inspired. I see a need to make time for and consume this type of inspiration, but it does take a lot for me to believe! Because of this, I can only accept a handful of the author’s recommendations.

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